Elizabeth Arden Mascaras

Elizabeth Arden is a Canadian woman who began a cosmetic company in the United States during the early 1900s. She was born Florence Nightingale Graham. At 24, Elizabeth Arden dropped out of nursing school and worked for E.R. Squibb Pharmaceuticals company where she started to learn about skincare and cosmetics. In 1909, she began a business partnership with one Elizabeth Hubbard. However, this partnership didn't last long. She then coined the name Elizabeth Arden from the combination of her former partner's name and the title of her favorite Alfred Tennyson poem, "Enoch Arden."

The first products of her company was the Venetian Cream Amoretta and the matching skin lotion, the Arden Skin Tonic. Elizabeth Arden was known to be the first cosmetics company to advertise in movie houses and revolutionised the "total look," wherein a woman's cheeks, lips and fingernails had matching colors. The year 1915 saw the expansion of the Elizabeth Arden name worldwide. Her famous brands during this time were used by high-profile personalities such as Jacqueline Kennedy, Queen Elizabeth and Marilyn Monroe, to name a few.

Elizabeth Arden Today

Before her death in 1966, she was awarded by the French Government's world-renowned Legion d'Honneur (Legion of Honor) for her great contribution to cosmetics. The company continues to operate to the present day and has widened their range of products to include Elizabeth Arden Mascaras, Eight Hour Cream Skin Protectant, and Anti-Aging Skin Creams. The company also has other divisions such as Prevage, Carmine Gold and Intervene that cater to specific skin problems for customers. Elizabeth Arden also has a separate product line for men. The company still continues to create the makeup sets with matching colors that made it such a popular brand.

Lately, the company has started to focus more on fragrances and tie-ups with famous celebrities.